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RE: Cosmetic surgery ad slammed by regulator

Save us all... ASA is rapidly getting to a stage where ANY comparative statement or superlative adjective is disallowed in any advertisement. Can't we give the public credit for having even a tiny amount of common sense, and able to recognise that advertising superlatives are always to be taken with a pinch of salt??? Maybe ASA will only be ...

Posted to Comments on Articles (Forum) by Fred Perkins on 18 Nov 2009
RE: Media Week goes online-only under Haymarket restructure

Happy to see this move. media Week is one of those publications where its value is in the timelieness of the communication \(to me). The magazine itself goes pretty well unread, as I've already seen most of what interests me. At the same time, I've cancelled subscriptions to quite a few publications where the hardcopy is a luxury I can't justify, ...

Posted to Comments on Articles (Forum) by Fred Perkins on 17 Nov 2009
RE: Stripping supermodels feel heat in climate change ads

"How is this different from the ads in the seventies that were branded sexist and creatively inept?" Not at all different, other than in being absurdly more expensive to produce and broadcast - and watched by many fewer.

Posted to Comments on Articles (Forum) by Fred Perkins on 29 Oct 2009
RE: C&binet conference: Mandelson reveals 'three strikes' rule on illegal downloading

Yet more gesture politics. How, precisely, does government think it can withdraw internet access from violators? What will be the response from government when \(if) someone is actually barred from the internet, and plays the Human Rights card, that this is like cutting of electricity just because they grow cannabis under lamps??? Note, of ...

Posted to Comments on Articles (Forum) by Fred Perkins on 28 Oct 2009
re: Internet ad spend overtakes TV - what other competitors are there to this traditionally expensive media?

Tess's  note is a welcome and insightful counter to the ludicrous amount of misplaced commentary around the IAB's "research". "Research" nowadays is so often little more than clever PR, where the "conclusions" are the start point, and research is commissioned which proves the conclusions. In all the ...

Posted to Comment Central (Weblog) by Fred Perkins on 13 Oct 2009
re: True or False: Ad Agencies CAN'T think outside the Barb box . . .

As a PS to my earlier post... The traditional ad business, ratings based, functions on an INTERRUPTION principle. You get X Million viewers, whether it's for Corrie, football or cooking. But the advert is for beer, or furniture (or whatever)... which yes, the Agency can give stats as to the % of the ratings which are likely buyers. But the ...

Posted to Comment Central (Weblog) by Fred Perkins on 12 Oct 2009
re: True or False: Ad Agencies CAN'T think outside the Barb box . . .

With respect, Paul Chase is missing Chris's point. If the cost of making and running the ad is low, and it's reaching a universe (however modest in size) with a strong buying propensity, the return on the investment can be (and in Chris Gosling's case, IS) extremely high, by any measure.  The advertiser and the broadcaster both win... only ...

Posted to Comment Central (Weblog) by Fred Perkins on 12 Oct 2009
RE: Tories unveil plans for 81 new local TV stations

Sadly, the germ of a potentially good idea, lost in an ill-conceived proposition that is little more than a vote-winning ploy. The concept of local 24/7 TV channels \(presumably post Digital Switchover) is fatally flawed; Mounting a 24/7 TV operation would require indefinite subsidy. In the context of 500+ channels available to viewers, the idea ...

Posted to Comments on Articles (Forum) by Fred Perkins on 15 Jul 2009
RE: OFT investigation halts Ryanair ad complaints

Isn't it pathetic? Here we have what is probably the least customer-responsive business in the country, getting away with murder in terms of not just its advertising, but its attitude to its customers... We love it, yet hate it. They run a very efficient, on-time operation - but yet they despise their customers. You can't even feed back ...

Posted to Comments on Articles (Forum) by Fred Perkins on 27 May 2009
RE: MPs call for Brand and Ross to pay BBC's Ofcom fine

The fines were levied against the BBC because IT failed to properly control what was being broadcast - not for the first time. So, those like Straw who think that Ross and Brand \(who have already been - rightly - penalised for their misbehaviour) feel that broadcasters have no responsibility for checking what they are putting out????

Posted to Comments on Articles (Forum) by Fred Perkins on 06 Apr 2009

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RE: Cosmetic surgery ad slammed by regulator

RE: Media Week goes online-only under Haymarket restructure

RE: Stripping supermodels feel heat in climate change ads

RE: C&binet conference: Mandelson reveals 'three strikes' rule on illegal downloading

re: Internet ad spend overtakes TV - what other competitors are there to this traditionally expensive media?

re: True or False: Ad Agencies CAN'T think outside the Barb box . . .

re: True or False: Ad Agencies CAN'T think outside the Barb box . . .

RE: Tories unveil plans for 81 new local TV stations

RE: OFT investigation halts Ryanair ad complaints

RE: MPs call for Brand and Ross to pay BBC's Ofcom fine