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  • Brokers Done to a T

    Shock, horror...someone has been selling mobile contract data, allegedly owned by T Mobile, onto other network providers. Brokers, those despicable middle-men working in the dark shadows of the marketing world, are implicated in the scandal. Poor T Mobile customers have been 'cold-called' (a phrase spoken with unmitigated disdain by the ...
    Posted to B2B 101 (Weblog) by Hugh Bessant on 18 Nov 2009

  • Data Virgins

    Two recent news items have got me thinking this week. Firstly, the collapse of the infamous mobile telephone directory, using bought in data, and secondly the ASA rapping Virgin Media over the fingers for not using goneaway suppression. Both cases represent a certain naivety on the part of both organisations, albeit from rather different ...
    Posted to B2B 101 (Weblog) by Hugh Bessant on 23 Jul 2009

  • RE: Scattergun approach fails to realise email potential

    It all comes down to data quality, always. It is not just email. A lot more money is wasted on snailmail. No one takes their data seriously enough, because it is now a commodity, and no one is prepared to pay for quality data.
    Posted to Comments on Articles (Forum) by Hugh Bessant on 07 Jul 2009

  • Technology is the Fox that will kill the Golden Goose

    All industries evolve. Things change, develop, improve. Direct Marketing is no different to any other sector, and the major change of the last ten years has been the growth of information technology. Is this a good thing? For me, the jury is still out. The first mailshot I organised, circa 1985, involved buying some labels, writing a letter, ...
    Posted to B2B 101 (Weblog) by Hugh Bessant on 07 Jul 2009

  • List Broking in the News

    Since the kerfuffle about the mobile telephone directory, list broking is in the news. In the Daily Mail, the term is used with obvious distaste, as if the lists of numbers supplied to the company launching the directory were somehow unclean. The tone suggests dodgy deals done in shady corners, with reams of soiled paper appearing from under ...
    Posted to B2B 101 (Weblog) by Hugh Bessant on 26 Jun 2009

  • This industry cannot help shooting itself in the foot

    Good grief, when are we ever going to learn? Your starter for ten, why is the direct marketing industry hated by the consumer? Because we have allowed their data to be treated with disdain and disrespect, that's why.   Spam, junk, confetti tactics, poor targeting...you name it, and someone calling themselves a DM professional has ...
    Posted to B2B 101 (Weblog) by Hugh Bessant on 11 Jun 2009

  • re: Thinking outside the (Mail)box

    Hey Nick, great minds think alike! I've touched on it before, but I think we need a new secure email system, and if it saves the RM as well, so be it.
    Posted to B2B 101 (Weblog) by Hugh Bessant on 27 Feb 2009

  • Thinking outside the (Mail)box

    Quite a hullabaloo about our Postal Service, isn't there? Mandy wants to sell bits off to fund a huge pension gap, and maintain current service levels, and the Tories support him...unlike a sizeable number of Labour MoP! But why isn't anyone asking (and then answering) the important questions? Firstly, why are we trying to protect ...
    Posted to B2B 101 (Weblog) by Hugh Bessant on 26 Feb 2009

  • Direct Disasters

    I have always believed in the direct approach, and that public relations face to face is one of the most powerful tools DM in building a brand. For a football club, desperate to sell merchandise as well as tickets, the chance to meet 120 football mad kids in a secure environment, when it would cost little more than fifteen minutes of ...
    Posted to B2B 101 (Weblog) by Hugh Bessant on 04 Jan 2009

  • Hallelujah You can teach an old dog new tricks

    Happy New Year, one and all.   On New Years eve, just before the witching hour, I downloaded my first song. Previous to this momentous moment, I had stuck to the old ways, in other words, buying CD's...although I still call them albums of course. I do not own an iPod. And I was quite happy letting all this stuff pass me ...
    Posted to B2B 101 (Weblog) by Hugh Bessant on 02 Jan 2009

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