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RE: The Economist to launch first iPhone app

This looks like a great app and just the sort of thing all B2B publishers should be focussing on - using data to create mobile services that are actually useful and therefore monetisable. Propeller have built a couple of fun apps for Brand Republic \(fame fight) and Campaign \(awards fight) but for us, helping publishers to make more money is what ...

Posted to Comments on Articles (Forum) by Propeller Mobile on 09 Nov 2009
re: Micro-payments Come to the iPhone

There are plenty of B2B publishers who are actively looking into how apps can help them increase revenue by packagaing and delivering business critical news and insight to mobile. This development dramatically increases the potential for these apps to reach the widest possible audience. It'll also help us convince more publishers to invest in apps ...

Posted to Mobsessed (Weblog) by Propeller Mobile on 20 Oct 2009
RE: 'Job wanted' sandwich board grad hired by JCDecaux

Ian's right Zival. Slow broadband is no barrier to checking your post before you hit sned \(that's my attempt at a joke, by the way)

Posted to Comments on Articles (Forum) by Propeller Mobile on 11 Oct 2009
RE: Online publishers chase revenue from mobile apps

What great news for those of us who have just launched a apps development service for publishers! Propeller's FameFight widget on Brand Republic has proved a hit but the secret to revenue generation lies in publishers using the huge amounts of data they sit on to deliver tools that help their audiences do their jobs and live their lives more ...

Posted to Comments on Articles (Forum) by Propeller Mobile on 01 Oct 2009
RE: Internet outstrips TV but total ad spend plummets 17%

Loving Thinkbox's "zero tolerance" PR strategy. Should be entered for PR Week Awards \(have to be next year now)

Posted to Comments on Articles (Forum) by Propeller Mobile on 30 Sep 2009
RE: Economist to charge readers for its online news content

OK self-serving alert! There is a clear opportunity for business publishers to repurpose their content \(news, comment, rankings and archives) in to more-savvy, smaller, high value packages of data that premium customers need to do their jobs. These are purpose-built to sell via new micro-payments, either on fixed websites \(via subscriptions or ...

Posted to Comments on Articles (Forum) by Propeller Mobile on 08 Sep 2009
re: Instant branding - blessing or curse?

Sean is right, all things must change. I remember carpenters used to say MDF would never catch on. I know I need my whole house checked for Feng Shui, but I'll settle for a bunch of flowers in the window. The real world is heading down the template and DIY route. sadly the craft professionals are getting "disintermediated" and will ...

Posted to Brand New (Weblog) by Propeller Mobile on 14 Aug 2009
RE: Publicis seals $530m acquisition of Razorfish

An earlier version of this story today indicated that Publicis/Vivaki had agreed that it would buy media from Microsoft for the next five years. I commented how powerful their forecasting tools must be to know that their clients would require Microsoft inventory five years from now. But since that comment the story has changed and my comment has ...

Posted to Comments on Articles (Forum) by Propeller Mobile on 10 Aug 2009
RE: Razorfish deal opens up cheap online ad space for agencies

You rarely see a global media agency group publicly confirm that they have a long term "group deal" with a global media owner. Publiciis and Vivaki must have very advanced forecasting tools to know that their clients will want Microsoft inventory in five years' time.

Posted to Comments on Articles (Forum) by Propeller Mobile on 10 Aug 2009
re: Council newspaper issue ruffles feathers

You are right in your fundamental point of course, Steve. But that's not an argument in itself for keeping independent commercial local papers going if the model is bust (or on its knees). these arguments are always skewed to what's available now. ie we have local papers now and we don't want to lose any more. But go down to another micro level ...

Posted to Steve Barrett (Weblog) by Propeller Mobile on 05 Aug 2009

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Results

RE: The Economist to launch first iPhone app

re: Micro-payments Come to the iPhone

RE: 'Job wanted' sandwich board grad hired by JCDecaux

RE: Online publishers chase revenue from mobile apps

RE: Internet outstrips TV but total ad spend plummets 17%

RE: Economist to charge readers for its online news content

re: Instant branding - blessing or curse?

RE: Publicis seals $530m acquisition of Razorfish

RE: Razorfish deal opens up cheap online ad space for agencies

re: Council newspaper issue ruffles feathers