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RE: Insight - We don't want cash we want prizes

How right you are Peter. We at KLB Promotions are sitting on a promotion that offers "An opportunity to escape from the hardships of the daily grind long term, which has mass market appeal and will ultinmately engage whole families. Will the Brand Managers whom we have shown it do anything with it NO. Excuses range from too risky to we are ...

Posted to Comments on Articles (Forum) by Charles Sludden on 01 May 2009
RE: Freeview rebrands digital video recorder as Freeview+

All these PVR's came about by the introduction of TiVo back in 1999 - 2000 and in partnership with Sky How do I know? because we launched TiVo and progressed its transformation into Sky+ by operating roadshows nationally on limited budgets on a partnership between TiVo , Sky and Thomson Televisions My point is that the offering of such huge ...

Posted to Comments on Articles (Forum) by Charles Sludden on 04 Jul 2008
RE: DM agencies risk plagiarism in pitches

How true We had a few of our ideas re-interpretated and had even with a signed Non Disclosure Agreement & separate confidentiality agreement in place we lost out to ''others'' with similar ideas. We still cannot believe that companies treat agencies with such blatant disregard. Nor that these ''similar'' ideas weren't our concepts tweaked to ...

Posted to Comments on Articles (Forum) by Charles Sludden on 02 Jun 2008
RE: Harrods launches £30 Poulet et Champignon Pot Noodle

Pot Noodle when it was launched was seen to be a hot snack that would be eaten 4 times a year by consumers. In fact when it was launched it had customers eating it 4 times a week, it was initial aimed at hikers , campers and caravanners. So now its gone OTT at £30 a pot. Better if the buyer spent the money on plain old Chicken & Mushroom PN and ...

Posted to Comments on Articles (Forum) by Charles Sludden on 14 Mar 2008
re: Today’s big issue: Why don’t clients pitch creative and media at the same time?

Sorry I do not agree ''putting all your eggs in one basket'' etc digital CRM and Direct. We smaller agencies with more flexibility less overheads can achieve more than some of the global players quicker and more cost effectively making a clients ROI more efficient. Time the little guy was heard and given a ''fair crack of the whip'' rather than ...

Posted to The Wethey Forecast (Weblog) by Charles Sludden on 19 Sep 2007
RE: Supermarkets under fire over cheap alcohol promotions

It is not all the supermarkets fault that ''binge'' drinking occurs. The problem is also that far too many licenses exist to sell alcohol in order to satisfy the local authority requirement to raise revenue. Both the cost of licenses but more importantly the Local Taxes attributable to the shop turnover is not to be smiffed at. One of the other ...

Posted to Comments on Articles (Forum) by Charles Sludden on 17 Aug 2007

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RE: Insight - We don't want cash we want prizes

RE: Freeview rebrands digital video recorder as Freeview+

RE: DM agencies risk plagiarism in pitches

RE: Harrods launches £30 Poulet et Champignon Pot Noodle

re: Today’s big issue: Why don’t clients pitch creative and media at the same time?

RE: Supermarkets under fire over cheap alcohol promotions