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  • RE: Mobile internet use up 25% as young people make online move

    Fantastic news for all of us tasked with helping brands navigate mobile media and no doubt flat rate data packages are a major contributing factor to this development. If this pace of growth continues, then we should expect a complete media ecosystem to develop much faster on mobile than it did on the fixed internet; that's an exciting ...
    Posted to Comments on Articles (Forum) by Chris Bourke, Mobext (Havas Digital) on 27 Nov 2008

  • Mobile Rich, Time Poor

    You know what it's like, sometimes information comes at you from all sides and none of it makes sense; but from time to time disparate ideas coalesce and the lightbulb flickers into life. I attended a great little conference run by Vodafone last week - the audience was made up mainly of international advertisers looking at new ways to reach ...
    Posted to Digg This (Weblog) by Chris Bourke, Mobext (Havas Digital) on 28 May 2008

  • It's Not All Good....

    I guess I've been a little guilty of over promoting the positive aspects of mobile marketing and advertising over the past few weeks. I know however that it’s important to present a balanced view, and this is particularly true when convincing advertisers on the benefits of this new media. Let’s look at industries for starters; ...
    Posted to Digg This (Weblog) by Chris Bourke, Mobext (Havas Digital) on 13 May 2008

  • Will mobile agencies do to digital agencies what they did to above-the-line agencies?

    I attended a mobile marketing & advertising conference last week at the headquarters of one of the UK's big four mobile operators; it was an international conference aimed at educating global staff on the benefits and potential growth of mobile media. And a great day it was too, peppered with the usual heated debates between ...
    Posted to Digg This (Weblog) by Chris Bourke, Mobext (Havas Digital) on 07 May 2008

  • re: Mobile Mania!

    Paul, had you been there I suspect you would've argued with the Bulova Watch Company on July 1, 1941 - when they bought the first ever TV ad spot in history - that they should spend their money on a consumer panel rather than TV. TV is for watching programming right? Advertising could never work on it.... The train has left the station. Don't ...
    Posted to MadScam (Weblog) by Chris Bourke, Mobext (Havas Digital) on 29 Apr 2008

  • re: Mobile Mania!

    An excellent question George and one that we're inching closer towards answering. We've helped a number of global brands including Procter & Gamble and Diageo trial mobile advertising and they also seek to learn where it fits into their comms strategy. I believe that mobile is the only medium that allows advertisers to bi-directionallly interact - ...
    Posted to MadScam (Weblog) by Chris Bourke, Mobext (Havas Digital) on 29 Apr 2008

  • Breakfast with Gen-Y

    Having breakfast with a bunch of Gen-y's/boomer’s kids/twenty-something’s on Sunday afternoon (more of a 'Lekfast' than a 'brunch' as they woke just before Eastenders started..) provided first hand insight into the relationship that this group have with their mobile phones No sooner had they washed down their bacon ...
    Posted to Digg This (Weblog) by Chris Bourke, Mobext (Havas Digital) on 22 Apr 2008

  • Text-Me Mr Ad-Man

    I'm privy to lots of original research that exposes consumer’s mobile media habits and there are always a few left field findings that take me by surprise time-and-time again. I think I've seen enough data now to understand that consumers want a very different advertising experience on their mobile handsets to the one they are ...
    Posted to Digg This (Weblog) by Chris Bourke, Mobext (Havas Digital) on 08 Apr 2008

  • Only in Japan...

    This weeks post takes a solemn tone as I draw your attention to a bizarre yet fascinating use of QR (Quick Response) codes in Japan. Our friends in the land of the rising sun have come up with a service that allows you to have your tombstone etched with a QR code! When photographed with a camera phone, the QR code takes whoever is paying their ...
    Posted to Digg This (Weblog) by Chris Bourke, Mobext (Havas Digital) on 25 Mar 2008

  • Can Mobile put 'Ad Man' back into Orbit?

    Watching the excellent documentary "The Rise and Fall of the Ad Man' last week highlighted to me the importance of print as an ad medium in the seventies. The style of storytelling pioneered by DDB back then still echoes today with jab-jab-punch copy, irreverent tone and glorious stop & stare photography seen in any of the Sunday ...
    Posted to Digg This (Weblog) by Chris Bourke, Mobext (Havas Digital) on 11 Mar 2008

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