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  • RE: Daily Mail owner resists ad downturn

    “What more evidence do you need - live event marketing is simply the vehicle of the moment,” exclaims Event Industry Alliance, CEO Trevor Foley. “As marketers seek more ‘bang for their buck’, it’s the ability of live event marketing to engage and deliver brand experiences direct to targeted audiences that is moving money from old-school media ...
    Posted to Comments on Articles (Forum) by DECLAN GANE on 23 Jul 2008

  • RE: BBC Trust blocks Sports Personality sponsorship

    “Live event marketing is the vehicle of the moment,” comments Event Industry Alliance, CEO Trevor Foley. “The closing of the door by the BBC might be seen a blow by some, but it only goes to demonstrate that innovative marketers, both of brands and within media owners, are waking up to the power of the live event medium and exploring and expanding ...
    Posted to Comments on Articles (Forum) by DECLAN GANE on 23 Jul 2008

  • RE: UBM makes approach to Informa for £3bn B2B merger

    ''Forget the mags, it's the events that sold Emap and that are driving this too. A recent global survey of marketers confirms the increasing demand for delivery on business objectives which is driving brands to embrace live event marketing to engage directly with their audiences to achieve results,” comments Event Industry Alliance, group chief ...
    Posted to Comments on Articles (Forum) by DECLAN GANE on 09 Jun 2008

  • RE: Reed lines up sale of B2B titles

    Interestingly, the Reed Exhibitions business will be retained. Reed Exhibitions saw revenues 13% ahead at constant currencies, or 12% excluding acquisitions and disposals. Strong growth was seen across the show portfolio with particular success at the Mipim international property show in Cannes and the JCK jewellery show in Las Vegas. Adjusted ...
    Posted to Comments on Articles (Forum) by DECLAN GANE on 28 Feb 2008

  • RE: Reed shares leap as weak ad market forces magazine sale

    Interestingly, the Reed Exhibitions business will be retained. Reed Exhibitions saw revenues 13% ahead at constant currencies, or 12% excluding acquisitions and disposals. Strong growth was seen across the show portfolio with particular success at the Mipim international property show in Cannes and the JCK jewellery show in Las Vegas. Adjusted ...
    Posted to Comments on Articles (Forum) by DECLAN GANE on 28 Feb 2008

  • RE: Government to bolster creative industries with 5,000 apprenticeships

    Group chief executive of the Events Industry Alliance, Trevor Foley hails the report as “another important step along the road for live event marketing in our efforts to stand shoulder to shoulder with the big traditional media. The more that ‘events’ are discussed by Government, media agencies and big brands, the more they will be considered and ...
    Posted to Comments on Articles (Forum) by DECLAN GANE on 28 Feb 2008

  • RE: Mainstream media hit by budget cuts

    Spending on live event marketing has come within 0.1% of that consumed by the much vaunted digital sector, with marketing professionals allocating £3.01 billion (of the total £35 billion annual marketing spend) to the face-to-face genre. This new era of transparency follows concerted lobbing of the Institute of Practitioners in Advertising (IPA) ...
    Posted to Comments on Articles (Forum) by DECLAN GANE on 15 Jan 2008

  • RE: Guardian Media Group and Apax land Emap B2B division

    Events Industry Alliance group chief executive, Trevor Foley says, “Throughout the protracted and well documented breakup of the Emap group, it was rightly the B2B events arm that was extolled as the jewel in the crown. It is therefore gratifying to hear Eden Bidco (the GMG and Apax bid joint company), recognise ‘an asset of exceptional quality, ...
    Posted to Comments on Articles (Forum) by DECLAN GANE on 09 Jan 2008

  • RE: Editorial: What Bellwether won't tell us

    Bellwether To Highlight Events Spend; innovative IPA move delights EIA - 24 June 2007. The Events Industry Alliance (EIA) is extremely pleased by the decision of the Institute of Practitioners in Advertising (IPA) to research event marketing spend within their quarterly Bellwether survey of marketing budgets. The IPA has committed to look at ...
    Posted to Comments on Articles (Forum) by DECLAN GANE on 18 Jul 2007

  • RE: Digital outpaces traditional media globally

    Of all other media at brand owners’ fingertips, it is event marketing that is not suffering ill effects from the digital revolution. In fact the evidence shows that the events sector is being thrown to the fore of brand campaigns, in part because of its symbiotic relationship with online. The second coming of digital media has taken the form ...
    Posted to Comments on Articles (Forum) by DECLAN GANE on 27 Jun 2007

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