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  • re: Royal Mail & Direct Mail - Thinking Digital

    I thinks it's what's appropriate for each brand. For instance, recent research by Experian Effective integration of offline and online marketing is driving a boom in online shopping, according to a survey by Experian, bThe credit-checking agency, borne from GUS home shopping poll of over 1,547 British consumers found that seven out of 10 have ...
    Posted to DigiTales Blog - Mel Carson (Weblog) by Lucy Long on 04 Jan 2008

  • RE: COI joins brands pulling ads from Facebook

    What's great about this, and I believe what we need to focus on, is that there is now technology available that enables online advertisers to know where their ads have been placed, the story which Jennifer rightly mentioned was broken by NMA see: www.nma.co.uk/Articles/34427/Vodafone+pulls+ads+from+Facebook.html Whilst I acknowledge some of ...
    Posted to Comments on Articles (Forum) by Lucy Long on 03 Aug 2007

  • RE: MySpace and Facebook emphasise socio-economic divide

    I would agree with much of what has been said by Minnie & Hannah, certainly from my experience people I know using Myspace are on it primarily for the music, However, more interestingly I was advised that a professional deregistered from Facebook, when her tweenie niece invited her to join her network. Personally, I prefer the less social but ...
    Posted to Comments on Articles (Forum) by Lucy Long on 27 Jun 2007

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