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  • So, farewell then...

    So, the time has come. Or rather, the untimely end has come. Revolution is taken off the stands, its feature article spiked. It is, in my opinion, a huge shame. I've been involved in the magazine in one way or another – reader, writer, interviewee, critic, blogger – for a dozen years. I've seen it change and grow and mature since its ...
    Posted to Thinking Digital (Weblog) by Felix Velarde on 20 Nov 2009

  • Here Lies the Wave

    So, I've spent a week or two experimenting with Google Wave. I've had some correspondence with some journalists I know, a Vistage colleague in the US, other people who run digital agencies. And it's been a frustrating experience. I think partly the way they've done the beta release is to blame. It seems that very few large ...
    Posted to Thinking Digital (Weblog) by Felix Velarde on 20 Oct 2009

  • Well, what a week

    Well, what a week. I started out the weekend getting my solo gliding certificate, and flying my first four flights with no-one else in the plane. Here's a picture of the KA13 I was flying (it's the red one at the bottom). I then spent most of the rest of the weekend finalising our move into new offices while we wait for the brand new and ...
    Posted to Thinking Digital (Weblog) by Felix Velarde on 20 Oct 2009

  • Mixed bag of advertising that fails to build relationships

    After last week’s incredulous blog post about eBay leaping onto Patrick Swayze’s demise, and the general state of advertising (Go Compare anyone?), I’ve actually been paying a little more attention just in case there’s anything good in between the main events. Barclays seems to have caught a great advertising team – two ads for two different ...
    Posted to Thinking Digital (Weblog) by Felix Velarde on 28 Sep 2009

  • Shame on you eBay

    So, eBay scrapes the bottom of the advertising barrel, with an online banner / MPU combination listing results for Patrick Swayze memorabilia including a 99p video of Dirty Dancing – available now on eBay UK. I do hate advertising. In fact, there seems to be very little to redeem it these days. Ever since our ad breaks were transformed into ...
    Posted to Thinking Digital (Weblog) by Felix Velarde on 15 Sep 2009

  • An email, by proxy

    I started to write a blog post yesterday about the ethics of signing an eCRM email personally, even though the signer would have been on holiday at the time of broadcast. It was an interesting question, scuppered a little by the vagueness of the ethical dilemma, and thoroughly undermined by the fact I'm off on holiday myself later today with ...
    Posted to Thinking Digital (Weblog) by Felix Velarde on 13 Aug 2009

  • Joining the dots between eCRM and acquisition

    Recession indicates retention. The solution (as everyone knows, even if few practice it) to the problems brought about by a severe downturn is first concentrate on what you have, not what you might have. Marketers must – must – get retention right, for a variety of reasons. - It’s where your current revenue is - It’s where the lowest ...
    Posted to Thinking Digital (Weblog) by Felix Velarde on 07 Aug 2009

  • Motivating the CEO

    - I just had a call from a brand we've been after for a long time – they're the world's largest operator in a high profile leisure sector. We've been talking with them on and off for the last few months, but things had gone a little quiet. Now, in a recession, new business prospecting is hard. In fact, as an eCRM agency ...
    Posted to Thinking Digital (Weblog) by Felix Velarde on 28 Jul 2009

  • De-fragmenting digital

    - Most clients have a web agency, an online media agency, an online advertising agency... Some have an email delivery platform, or an email marketing agency, SEO and PPC specialists. And then the advertising agency or the sales promotion agency do tactical stuff (virals and vouchers, gobbling money to little useful gain). You might have some of ...
    Posted to Thinking Digital (Weblog) by Felix Velarde on 09 Jul 2009

  • Making eCRM sizzle

    ECRM is king. So why isn't everyone doing it? OK, perhaps the rhetorical excuse for a diatribe about how everyone really must start doing it properly is a bit transparent. Actually there might be a perfectly rational explanation, no matter how much I might, as a passionate advocate of eCRM, be wary of it. The answer is very, very ...
    Posted to Thinking Digital (Weblog) by Felix Velarde on 03 Jul 2009

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