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  • What would you do without self-regulation?

    I've just been reading the annual report of the body, ASBOF that funds both the ASA's regulation of direct mail and provides the lion's share of the money to run MPS.   To cut to the quick the words of the chairman, Winston Fletcher, don't dance around the issue. Revenues to fund these important pillars of self ...
    Posted to Many a small thing (Weblog) by Charles Ping on 09 Jul 2009

  • Which way for Royal Mail?

    It would be a brave of the government to force through the generally unpopular part privatisation of Royal Mail. It wouldn't exactly be a morale or confidence building move in the current climate. However whatever the recent profitabilty of the company it all looks miniscule compared to the pension hole that sits behind the company (as ...
    Posted to Many a small thing (Weblog) by Charles Ping on 18 May 2009

  • Why Michael O'Leary is right (this once)

    It's not often that I agree with Michael O'Leary but in a recent Sunday Times article on the economic gloom in Ireland (yes folks, it's worse than here) he is quoted as saying: "This recession is fantastic. After 10 years of lunacy in this country it's absolutely necessary. Now we can start again and do things properly. ...
    Posted to Many a small thing (Weblog) by Charles Ping on 08 May 2009

  • The Big Job

    A few weeks ago I noticed an ad in the Sunday Times for a new Information Commissioner. All those rules about standards in public life mean that jobs like these must be advertised for a fair selection process to take place - no room for a tap on the shoulder in the golf club anymore.This has led me to wonder about the balance of skills required ...
    Posted to Many a small thing (Weblog) by Charles Ping on 22 Oct 2008

  • What goes around.....

    An interesting aticle on The Register this morning highlights the fact that even a data literate DM'er like myself has to aknowledge the power of brands. The idea that a sales model driven via an intermediary should be sucessful runs counter to much of the fashionable thinking over the past decade. Remember the word disintermediation? Yes, ...
    Posted to Many a small thing (Weblog) by Charles Ping on 07 Oct 2008

  • When does targeting become intrusive?

    This is a question that has vexed marketers for many years. I remember years ago working with a mail order company with full CTI integration (when it was something new) who had tried answering the phone to a repeat purchasers with “Hello Mr Smith, how can we help you today”. They stopped doing this for two reasons. Firstly many customers were ...
    Posted to Many a small thing (Weblog) by Charles Ping on 30 Sep 2008

  • The heart of the matter

    As a first post I suppose I better record the background of the blog title. It's Mark Twain: "Many a small thing has been made large by the right kind of advertising". From this point on we'll forget that sort of thing and concentrate on issues closer to DM. Data (or at least the loss of memory sticks) is thankfully taking ...
    Posted to Many a small thing (Weblog) by Charles Ping on 25 Sep 2008

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