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  • Calm down dears; Jedward will live on

    So Jedward are out and didn’t they do it in spectacular style? Moaning and growling through a uniquely atonal version of the Andrew Lloyd Webber/Boyzone classic “No matter what”. It clearly even tested Louis’s powers of positive thinking.  At one point the camera turned to him and there he was, fixed grin, singing along under his ...
    Posted to The Thinkbox Blog (Weblog) by Lindsey Clay on 24 Nov 2009

  • A real variety performance

    Quality Street, the Olympics, the UN, The Krankies – aren’t variety and difference wonderful things? This struck me when I had a look back over the winners of our monthly TV ad creative awards – the Thinkboxes – which have been up and running for just over a year now. It felt like a good time to step back and survey the ads that have won. I ...
    Posted to The Thinkbox Blog (Weblog) by Lindsey Clay on 09 Sep 2009

  • Unintended headlines

    While it is music to Thinkbox’s –  and advertisers’ –  ears that commercial TV has increased its share of viewing and that commercial broadcast TV viewing is continuing to grow, it certainly wasn’t our intention that this should be used as a stick to beat the BBC, as some have. There are quite enough sticks beating the BBC at the moment. ...
    Posted to The Thinkbox Blog (Weblog) by Lindsey Clay on 05 Aug 2009

  • RE: Print beats online for ads says Deloitte

    Wonderfully glad tidings as this is about the power of TV advertising \(though why didn't you lead with 'TV ads are the most influential'? Maybe next time...) this survey may well contain one of the best examples yet of the absolute unreliability of asking people how much media they consume. Deloitte asked 2,023 people how much time they spend ...
    Posted to Comments on Articles (Forum) by Lindsey Clay on 08 Jan 2009

  • Irritating?

    One person’s irritating is another’s unforgettable, and even annoying ads get through to the people they annoy. Thank God we have the IPA Effectiveness awards as well. I suppose that this poll does show that, good or bad, people can’t help talking about TV ads; and that they are more memorable than other ads (where are the most irritating online, ...
    Posted to Marketing Forum (Forum) by Lindsey Clay on 05 Nov 2008

  • Re: Time to call an end to the 30 second ad.

    Hi Chris,Interestingly, the number of ads we watch at normal speed (i.e. not fast forwarded or avoided in any way) is actually at an all time high – 2.25 billion a day on average last year, and this growth trend has carried on so far this year. It’s a result of people watching more commercial TV as digital take-up keeps growing (and great ...
    Posted to Advertising Forum (Forum) by Lindsey Clay on 24 Jun 2008

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