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Online is now number one in the UK

Online commands respect : Another IAB Ad Spend report, another milestone for online – this time the big one   We released the IAB Ad Spend results today, with the record breaking news that not only has Ad Spend grown again – as it has every half year since we launched the survey in 1998 – but we have finally done what media pundits have ...

Posted to IAB blog (Weblog) by NICKI LYNAS on 30 Sep 2009
The one where M&S advertise me clothes they already know I’m interested in

I’m getting used to behavioural advertising. It makes me amused when I’ve read an article about a Maserati to then be served an ad for one on another website (note to advertisers – interest does not equal income). But at the weekend something new happened. I was browsing the M&S website, looked at a couple of items and then put them in my ...

Posted to IAB blog (Weblog) by NICKI LYNAS on 10 Sep 2009
Not Citizen Journalism... but what is Crowd Sourcing exactly? Who cares, it's great.

I am starting to get fed up with the MPs expenses scandal, I mean who hasn’t put in a dodgy expenses claim (though I suspect a moat and a duck house are two of the most unusual... even a bunch of creatives with a Cannes Lion in mind couldn’t come up with gems like that).  But one thing that has happened since the full (or at least partly full ...

Posted to IAB blog (Weblog) by NICKI LYNAS on 23 Jun 2009
What links Wispa, Dongles, Tweets and £3.35 billion? Online ad spend, that’s what.

So what happened in online in 2008? Well we managed to bring back a chocolate bar (yeah for Wispa!), learnt to tweet and twitter, found Coca Cola is only second in popularity to Barak Obama, went a bit iPhone crazy, a whopping 30 million of us watched online videos, we started buying laptops instead of PCs and bought millions of dongles to dangle ...

Posted to IAB blog (Weblog) by NICKI LYNAS on 01 Apr 2009
re: Is it time for a new breed of online display advert?

Great piece, I totally agree! People need to start adapting what is possible against what works for their brand. Good thing about recessions is that advertisers demand more for their money, so media owners will work more closely with them to do tailored campaigns and this should lead to formats being developed that are more attractive to ...

Posted to IAB blog (Weblog) by NICKI LYNAS on 31 Mar 2009
re: Where's the advertising in online advertising?

Nice article, though i would argue that a lot of what is being argued against is already in practice. A large amount of social media work is done by PR agencies, a lot of banner ads are done on a DR basis and served by affiliate networks and sponsorship deals are often about product promotion. Search is a gateway, a mix between the yellow pages ...

Posted to Dave Trott’s Blog (Weblog) by NICKI LYNAS on 25 Mar 2009
Fatboy Slim pioneers best practice in online ad measurement

I read on Brand Republic that Fatboy Slim is using online advertising – rich media banners – as part of the launch for his new band, the Brighton Port Authority. The interesting thing about this is that he is only going to pay his agency on the number of times people rollover the ad – so no click through rates, no page views, no singles downloaded ...

Posted to IAB blog (Weblog) by NICKI LYNAS on 05 Mar 2009
re: Citizen journalism? Leave it to the footballers

I've heard Rio is very excited as he's secured an exclusive first edition front page interview with a young up and coming player from Moldova.......

Posted to IAB blog (Weblog) by NICKI LYNAS on 16 Jan 2009
re: Can we meet the Government's challenge?

'Yes, We Can!"  

Posted to IAB blog (Weblog) by NICKI LYNAS on 13 Nov 2008
re: Do I love you?

I've seen your mobile - it's rubbish. how could you love that????  

Posted to IAB blog (Weblog) by NICKI LYNAS on 13 Nov 2008

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Online is now number one in the UK

The one where M&S advertise me clothes they already know I’m interested in

Not Citizen Journalism... but what is Crowd Sourcing exactly? Who cares, it's great.

What links Wispa, Dongles, Tweets and £3.35 billion? Online ad spend, that’s what.

re: Is it time for a new breed of online display advert?

re: Where's the advertising in online advertising?

Fatboy Slim pioneers best practice in online ad measurement

re: Citizen journalism? Leave it to the footballers

re: Can we meet the Government's challenge?

re: Do I love you?