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  • RE: British Airways plans seat-selection charge

    Ridiculous. If this was a new innovation - and the cost could be hidden in the launch of a new service as justifiable, then maybe it would be tolerated. But we've all been using the online check in and printing our boarding cards and choosing seats \(using our time, printers and effort) to reduce BA check in admin for years - so it feels like a ...
    Posted to Comments on Articles (Forum) by JACK HORNER on 25 Sep 2009

  • Buy-ology – Part 3

    What of both brands and artists working together? Certainly the days of dollar-heavy, simple endorsement deals are over (such as Michael Jackson and Pepsi in the Eighties), but there remains good potential for both parties if they are well matched. "We do know it works, but it only works in those cases where the relationship is authentic. ...
    Posted to FRUKT on Music (Weblog) by JACK HORNER on 28 Aug 2009

  • RE: Haribo in 'carnal' sweet wrapper complaint

    the lemon has stubble. this has just become homoerotic.
    Posted to Comments on Articles (Forum) by JACK HORNER on 27 Aug 2009

  • Buy-ology - Part Two

    Whilst brands need to harness the power of music, so the reverse is true and Martin cites three factors crucial in creating an artist’s “Brand” – something which will enable deeper and wider consumer engagement, and ultimately increased revenues. The viral channel, the physical channel and The Story. Martin sees viral activity pre-empting any ...
    Posted to FRUKT on Music (Weblog) by JACK HORNER on 26 Aug 2009

  • Ensorsements They Are A Changin'

    So Mr Dylan is apparently considering the voicing directions for your journey for two SatNav brands... this will doubtless raise eye brows of not just hardcore Dylan fans, but anyone with even the slightest sense of belief that some musicians actually stand for something - that they create music at least in part, as a statement and in Dylans case, ...
    Posted to FRUKT on Music (Weblog) by JACK HORNER on 26 Aug 2009

  • RE: Celebrity Sell Out: Bob Dylan may voice satnav for car brands

    This is now worrying. The debate about whether an artist working with a brand is 'selling out' needs to be awakened... Hot on the heels of Iggy Pop \(Swiftcover Insurance) and Jonny Rotten \(Country Life Butter) comes Dylan. It's all getting a bit silly and inappropriate.
    Posted to Comments on Articles (Forum) by JACK HORNER on 26 Aug 2009

  • Buy-ology - Part 1

    Since starting his own marketing agency aged 12, Martin Lindstrom has become one of the most respected branding gurus in the business. Among Time Magazine's top 100 most influential people, his advice is sought and savoured by the world's biggest brands. His latest best-selling book, 'Buy-ology', is the culmination of a $7m ...
    Posted to FRUKT on Music (Weblog) by JACK HORNER on 24 Aug 2009

  • re: Brits' passion for sport is unrivalled and brand owners should take note

    Sport is clearly a an engaging passion - and I'm all for being positive about British success. However, in the spirit of being slightly contentious on a blog - I'd like to propose music as a more rich, universal and positive platform to be involved with. Greater flexibility to engage with multiple audiences - due to formats, content, ...
    Posted to Ed Kemp on Sports Marketing (Weblog) by JACK HORNER on 29 Jul 2009

  • Bebo & Samsung Get It On

    A brand new partnership is in the air - as Samsung hook up with Bebo and get jiggy. I was interviewed by Marketing on the subject, and it reads like I was not into the concept - but it could be great - just needs to find it's angle. Read about it here Also Brands Bands Fans, a little blog my company writes wrote about it here My quote in ...
    Posted to FRUKT on Music (Weblog) by JACK HORNER on 04 Jun 2009

  • RE: Mobile phones tap into social networking

    Actually this could be a great partnership between Samsung and Bebo, and it will be interesting to see how it pans out. Samsung have been around music for a long time now - so if they can create a solid platform that gives their brand a more constant presence in music, it's a positive step. More on the Bebo/Samsung relationship at our Blog Brands ...
    Posted to Comments on Articles (Forum) by JACK HORNER on 04 Jun 2009

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