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MOST RECENT

Email marketing must embrace social media while making the most of its unique format

by Justin Drummond 29 Sep 2008 10:43 AM

The way we communicate is altering. Whereas once, we may have unthinkingly sent someone an email, the rise of social media and websites like Facebook mean that many of us now use them instead, sending someone an instant message here or writing on their...

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Intel and Yahoo to bring internet to HDTV

by Justin Drummond 05 Sep 2008 2:41 PM

Yahoo and Intel are determined to prove that two heads are better than one and doing several things at once is where it’s at when it comes to their new joint project; to allow HDTV viewers to surf the web on their televisions at the same time as watching...

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Yahoo! and Google: The latest in the legality saga of behavioural targeting and internet privacy

by Justin Drummond 18 Aug 2008 9:27 AM

Yahoo! and Google have recently announced their promise to let users opt out of cookies online. This comes after the request from the US Committee on Energy and Commerce, last week, that 34 Internet companies, including these two giants, make available...

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MOST DISCUSSED

Why would you bother?

by JOHN OWEN 14 Feb 2007 8:27 PM

The title of this post is the last question posed on every Dare creative brief. It's an important question when you are trying to get people to interact. And it's also one that is very much top of mind as I tap out my first posting to the Revolution...

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Diversify or integrate - search agencies have a big challenge

by DAMIAN BLACKDEN 26 Mar 2007 2:16 PM

It seems to be a watershed time for the Search sector at the moment. In the early days the specialists had it all their own way, and it was a reasonable assertion that the multi-media agencies didn’t have the capabilities to compete with them. Now...

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Less is more

by PAUL BANHAM 26 Feb 2008 4:59 PM

Spend less time creating communications that are at best rushed, poorly executed, knee-jerk reactions to your competition and more time, effort and money on making those communications relevant and interesting to your customers. Today hundreds if not...

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