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Author	Blogs	Recent Blogs
	Chris Reed Chris Reed on partnership marketing Chris Reed managing director of partnership agency Cocktail Marketing explores the multitude of sins that make up the world of newspaper and magazine promotions. (21 posts)	Who need’s Phil Collins when you can have Zingolo? The new Cadbury's Dairy Milk partnership with Ghanaian entertainment culture is wonderfully positive... 20 Nov 2009 Replies2 Tesco’s poor man’s X-factor partnership hits the wrong note Tesco has tied up with talent search site 1Click2Fame to launch a series of mobile audition pods outside... 11 Nov 2009 Replies1 Something's in life are sacred..... The news that Newcastle United’s incompetent owners (the ones that got them relegated) are now auctioning... 04 Nov 2009 Replies0 Sick children, tea & Wallace & Gromit – a very British affair It’s been done before but you can’t help smile through a cynical face at the Wallace and Gromit Great... 22 Oct 2009 Replies0 Powerade, iPods and running - a great lifestyle and brand partnership When a synergistic brand partnership comes along that effectively taps into the lifestyle of its consumers... 13 Oct 2009 Replies1