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Promotions & Incentives

Author Blogs Recent Blogs
Chris Reed
Chris Reed on partnership marketing
Chris Reed managing director of partnership agency Cocktail Marketing explores the multitude of sins that make up the world of newspaper and magazine promotions.
(21 posts)  
Ian Moore
Devil's Advocate
Ian Moore, founder and Creative Director of award-winning agency Blue-Chip Marketing, and author of Does Your Marketing Sell? is the sector's Devil's Advocate.
(113 posts)  
  • In Scotland, mince pies are not what they might seem. In fact if you dig about in the chiller section...
    18 Nov 2009 Replies2
  • Roughly one-third of people who intend to respond to an offer actually do it. This thought came to mind...
    11 Nov 2009 Replies0
  • I'm constantly entertained by the stuff kids come out with. Only at the start of this term, two of...
    04 Nov 2009 Replies0
  • When you think about it, the average bottle of spirits is half full. At least, I'm sure this mathematical...
    30 Oct 2009 Replies0
  • It's a great point - but definitely a retailer- rather than manufacturer-promotion (and paid for by the...
    20 Oct 2009 Replies2