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Promotions & Incentives
Brand Republic
Promotions & Incentives
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Blogs
Recent Blogs
Chris Reed
Chris Reed on partnership marketing
Chris Reed managing director of partnership agency Cocktail Marketing explores the multitude of sins that make up the world of newspaper and magazine promotions.
(21 posts)
Who need’s Phil Collins when you can have Zingolo?
The new Cadbury's Dairy Milk partnership with Ghanaian entertainment culture is wonderfully positive...
20 Nov 2009
Replies
2
Tesco’s poor man’s X-factor partnership hits the wrong note
Tesco has tied up with talent search site 1Click2Fame to launch a series of mobile audition pods outside...
11 Nov 2009
Replies
2
Something's in life are sacred.....
The news that Newcastle United’s incompetent owners (the ones that got them relegated) are now auctioning...
04 Nov 2009
Replies
0
Sick children, tea & Wallace & Gromit – a very British affair
It’s been done before but you can’t help smile through a cynical face at the Wallace and Gromit Great...
22 Oct 2009
Replies
0
Powerade, iPods and running - a great lifestyle and brand partnership
When a synergistic brand partnership comes along that effectively taps into the lifestyle of its consumers...
13 Oct 2009
Replies
1
Ian Moore
Devil's Advocate
Ian Moore, founder and Creative Director of award-winning agency Blue-Chip Marketing, and author of Does Your Marketing Sell? is the sector's Devil's Advocate.
(113 posts)
Mincing words
In Scotland, mince pies are not what they might seem. In fact if you dig about in the chiller section...
18 Nov 2009
Replies
2
Coupon blooper at the Super
Roughly one-third of people who intend to respond to an offer actually do it. This thought came to mind...
11 Nov 2009
Replies
0
Red sky at night, cottage delight
I'm constantly entertained by the stuff kids come out with. Only at the start of this term, two of...
04 Nov 2009
Replies
0
Advertising hot air
When you think about it, the average bottle of spirits is half full. At least, I'm sure this mathematical...
30 Oct 2009
Replies
0
re: Tesco Mind Bogol
It's a great point - but definitely a retailer- rather than manufacturer-promotion (and paid for by the...
20 Oct 2009
Replies
2