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Promotions & Incentives

Author Blogs Recent Blogs
Chris Reed
Chris Reed on partnership marketing
Chris Reed managing director of partnership agency Cocktail Marketing explores the multitude of sins that make up the world of newspaper and magazine promotions.
(19 posts)  
Ian Moore
Devil's Advocate
Ian Moore, founder and Creative Director of award-winning agency Blue-Chip Marketing, and author of Does Your Marketing Sell? is the sector's Devil's Advocate.
(111 posts)  
  • I'm constantly entertained by the stuff kids come out with. Only at the start of this term, two of...
    04 Nov 2009 Replies0
  • When you think about it, the average bottle of spirits is half full. At least, I'm sure this mathematical...
    30 Oct 2009 Replies0
  • It's a great point - but definitely a retailer- rather than manufacturer-promotion (and paid for by the...
    20 Oct 2009 Replies2
  • When is a promotion not a promotion? The answer - it looks to me - is when it's a BOGOF in Tesco...
    17 Oct 2009 Replies2
  • Apparently 41% of homes still have the government's Swine Flu leaflet, four months after receiving...
    15 Oct 2009 Replies0