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MOST RECENT

Gold for Powerade

by Ian Moore 21 Aug 2008 3:01 PM

Like most people glued to coverage from Beijing, I have no time for the kids, work or even to blog right now, but I must take a moment to draw attention to Powerade's 'serendipity' in tying up with Team GB for their current promotion. What...

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Recession good for honesty

by Ian Moore 13 Aug 2008 11:38 PM

Apparently the recession has led to a decrease in deliberate coupon misredemption and a corresponding increase in regular 'honest' coupon use by us price-conscious Brits. According to the 2008 CCB fast.MAP Marketing GAP research (thanks to the...

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Deja Goo

by Ian Moore 07 Aug 2008 11:14 AM

I've eventually got round to trying one of Cadbury's latest line extensions, Twisted, which is basically Creme egg in a countline format. Not bad - tastes exactly like Creme Egg, with pretty thick chocolate to boot. Can Cadbury begin to count...

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MOST DISCUSSED

Noisy ads banned. What next - noisy packs?

by Ian Moore 07 May 2008 9:54 AM

From July 7 you won't have to reach for the remote each time there's a commercial break. New regulations published by BCAP (Broadcast Committee of Advertising Practice) rule that ads must be the same volume as their surrounding programmes. Thankfully...

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How many marketers does it take to change a light bulb (pack)?

by Ian Moore 24 Jul 2008 1:20 PM

Having recently blogged about promotions you can't win, my in-store lie-detector this week randomly turned its beady beam onto long-life light bulbs - or, as they should more accurately be called, not-really-very-long-life light bulbs. I've been...

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FEWER FUMES, LESSER ADS?

by Ian Moore 15 Nov 2007 12:48 PM

My mole in Europe tells me the ad industry is having a bit of a hairy over the EU’s recent move to force all car ads to devote 20% of space to green credentials. It seems that hands have been sat on and now it’s red faces all round as ‘suddenly’...

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