by
Ian Moore
28 Jun 2009 3:15 PM
There are some heavyweight campaigns around at the moment, by my, oh my are they dull. As if us poor beleaguered Brits haven't had enough of being told we're broke and we can't go to Majorca, it looks like we're in for yet another summer...
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by
Chris Reed
23 Jun 2009 1:44 PM
The essence of a great synergistic brand partner led loyalty scheme is encapsulated by the award winning Times Culture+ program. The complete opposite of trying to buy readers by bribing them with cover price discounts and a myriad of completely random...
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by
Chris Reed
19 Jun 2009 11:40 AM
McCoy’s has recently launched a “win gadgets” competition on-pack – the title says it all – its lazy. They are offering the chance to win ipods and ps3’s but you will notice the complete lack of brand endorsement from either Apple or Sony. This sums up...
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