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Michael Weston

Michael Weston

Member since:
  27 Aug 2008
Last visited:
  15 Sep 2009
Timezone:
  0 GMT
Location:
  London
Occupation:
  Managing Director
Interests:
  The shift in marketing from broadcast to interaction, where consumers take control The democratisation of the means of creating and distributing content in the digital era
Total Posts:
  5
Post Rank:
  0

About Michael Weston

I’ve been working in the marketing industry since I moved to the UK from New Zealand over twenty years ago… and most of that has been online. As Managing Director for EMEA for Silverpop I run a market-leading business that provides technology, services and strategy for marketers who want to reach large numbers of customers who, in turn, want to hear from those marketers. I strongly believe that marketing in the 21st Century is a two-way communication: engage, don’t interrupt… and LISTEN. I also blog sometimes at AdViking and on e-Consultancy.



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