Author

About Mark Griffiths

WORDSMITH AND BRANDING CONSULTANT Co-owner of Ideal - Ideal Word; Ideal Brand; Ideal CSR: values-led wordsmiths, brand and CSR communications consultants all rolled into one. Works with other creative agencies and a wide range of commercial, public sector and charitable clients up and down the country. And in some EU countries, too. Six years self-employed; five years at Interbrand; seven years at The Body Shop, including Corporate Editor and Director of The Body Shop Foundation; three years at The Guardian newspaper. Politics graduate from Bradford University. Published author – ‘Nice little ERNIE: a 21st century national treasure’, Cyan Books, 2007; ‘Guinness is Guinness: the colourful story of a black and white brand’, Cyan Books, 2004.