Author

About Russell Buckley

The short version is that I started the incredibly successful, AdMob, the mobile advertising network, in Europe as its Managing Director, as well as being a widely read mobile industry blogger at MobHappy. I'm also the Global Chairman Emeritus of the Mobile Marketing Association, as well as the EMEA Board of Directors. Here's a slightly longer version, if you're still with me..... I started AdMob in Europe (I was actually the first employee in the world), which is really going from strength to strength. Currently, we've served about 100 billion ads in our first 43 months and advertisers have over 8 Billion pages available per month in 160 countries [NB this goes out of date so quickly, but it's accurate as of June 2009]. So if you're interested in a highly effective mobile marketing channel OR if you have a mobile website, check us out. AdMob is an advertising network that serves ads on our partners' websites when they are viewed with a mobile phone. We run a variety of formats and payment models, including CPC text banners, CPM graphical banners and our highly successful iPhone units. MobHappy MobHappy is a pretty high profile and influential blog that I write with Carlo Longino. Our focus is on mobile technology, so if that's an interest, head on over and check us out. Also look out for the Carnival of the Mobilists, which I founded. What else? Well, one of my most high profile roles was Marketing Director of ZagMe, a start-up specialising in location based marketing, back in 2000. We recruited 85,000 users and ran 1,500 campaigns, so wrote the book on location based marketing. Well, the free white paper anyway, which I will happily send you if you ask me for a copy. My other role is Global Chairman Emeritus of the Mobile Marketing Association, which represents over 750 members worldwide, via 4 Regional Boards. The MMA is going from strength to strength and I'm enjoying helping to lead the industry forward.