Author

About David Gurney, Operations Director, Alchemetrics

Alchemetrics creates and manages marketing databases, and provides marketing technology services for direct and digital marketing, that enable marketers to deliver effective campaign strategies that generate outstanding return on investment and improve the bottom line. Alchemetrics' services range from assisting clients in forming data strategies through to creating and implementing data driven solutions, for both UK and European data. Covering both the online and offline communication channels, it provides data analysis, processing and enhancement services through to database management and on-line provision of analytic and campaign management tools. It offers both software and hosted products under a fully account managed service which strives to match solutions to its customers’ business objectives. Alchemetrics' solutions are in use across many industry sectors. Clients include Unilever, Age Concern Enterprises, Haymarket, IPC, Johnston Press, Ogilvy One Worldwide and the England and Wales Cricket Board where it delivers solutions to meet the changing technology needs of strategic marketing communications.