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About Alan Thorpe

G2 Data Dynamics is a specialist in customer strategy and data insight helping clients maximise return on their marketing investment. The company is part of Grey Global Communications, which is owned by WPP Group. G2 Data Dynamics bases its business around the practice of ‘Mutual Marketing’ - helping clients create a true two-way dialogue with their customers to boost insight and, ultimately, product sales. Clients are able to release the knowledge and customer insight contained in research and transactional data, leveraging this to improve planning, execution and measurement of multi-channel marketing programmes, in B2B and B2C arenas. Clients of G2 Data Dynamics include Adobe, Prudential and Fidelity International.