Author

About Mike Talbot

Mike started his career a game programmer and designer, then a freelance consultant designing and producing multi-media applications, before joining Brann Software as technical director. Since co-founding Alterian in 1997 Mike, in his role as CTO, has been building marketing technology solutions for Alterian and its clients. He is one of the pioneers of column based analytical technology and has designed and built marketing databases for some of the largest companies in the world. Mike is an expert on technology enabled marketing and consults with partners and clients on driving cutting edge, multichannel marketing campaigns with a special focus on the integration of online communication. Mike is responsible for the market vision of the Alterian product range and the technology vision that underpins it. He is an accomplished conference speaker and regular industry commentator.