Author

About Mark Connolly

Mark Connolly is the commercial director for Adconion Media Group, the largest independent, global online audience network (ranked no. 2 in comScore’s global rankings). Mark joined Adconion from Yahoo!, where he led the commercial development team, and was responsible for revenue targets of £80 million. Under Mark’s leadership, the team focussed on educating potential and existing clients about the Yahoo! network offering, working closely with the media planning community to ensure that online remained at the heart of client brand communication plans. Mark joined Yahoo! in October 2006 in the newly created role of head of commercial development. Prior to his time at Yahoo!, Mark was at ids, the broadcast sales house for Virgin Media, where he was controller of interactive sales. As well as this, he held the role of online commercial development manager at GMTV, and also worked within the media sales research team at BSkyB.