Author

About Saad Saraf

Saad Saraf is the founder and CEO of the UK’s first specialist integrated agency, Media Reach. The business, which has been established more than 20 years ago, provides comprehensive solutions for targeting the diverse market. MRA has helped bridge the communications gap between UK companies and the diverse multicultural audiences in Britain. Saad has been the ultimate driving force and the visionary behind the development and growth of ethnic and multicultural marketing in the UK. His agency has helped hundreds of ethnic and mainstream brands communicate effectively with the UK’s diverse groups. Over the years, Saad has been addressing various conferences and events on diversity. He has also written several papers on the subject making him the leading authority on ethnicity and multiculturalism in the UK. As a passionate Iraqi, Saad has been advising the Iraqi government on media and communications issues. As a result, he has managed to launch the first communications and advertising campaigns in Iraq, which includes: Iraqi Police Service, Iraqi National Guard, Anti-Terrorism Campaigns, The UN as well as projects for the Ministry of Interior.