Author

About Gonca Telli Yamamoto

Gonca Telli Yamamoto is an associate professor in the School od Applied Sciences at Okan University. She is a head of Information Sciences and Technologies Department at Okan University. She is also coordinating Okan University Distance Education Center at present. She was formerly founder and director of Social Sciences Institute of Okan University, Turkey. She currently teaches, consults and conducts research on mobile and integratd marketing, customer integrated marketing and new learning technologies in business. She has been studying integrated marketing, technological developments and customer value in the academic field. She is also interested in the broader business social, and policy implications associated with emerging information society. She also has some books related in sales, integrated and mobile marketing. She has several articles in the national and international journals.