Author

About Michael Hughes

A creative and strategic thinker, I champion putting brand at the centre of the organisation to achieve business goals and aspirations. I consult with companies to provide strategic brand and business solutions to achieve growth, direction and protection. I also drive initiatives and programmes to ensure all employees understand, deliver and live their brand. An active and regular spokesperson to the region's media, including BBC TV, The National, Arabian Business, GMR and numerous business and marketing publications, I am always keen to discuss and debate the benefits of investing brand to realise business success. I have extensive experience in branding, marketing, media and advertising than spans two decades. I have held senior management and consulting positions working with many of the world's leading brands, including the founder of Melbourne’s legendary Kiss FM. My experience spans the Middle East, Australia, the UK, Europe, India, Africa, Asia and the USA. I have been based in Dubai since February 2004. In December 2005, I joined The Brand Union (a WPP company) to establish a strategy department for Middle East and North Africa (MENA) region. As an executive director, I have established and developed the strategy offer to help clients achieve their brand and business ambition. I now lead the MENA region's most respected and largest brand strategy and engagement team, providing robust, sustainable and beautifully crafted brand solutions across all industries. . Specialties Brand strategy, brand architecture, brand engagement, consumer insight, customer segmentation, communication planning and strategy, branding and identity, stakeholder engagement, public speaking and presentation, board presentations, marketing, advertising, radio presenter