Author

About Pamela Edmond

With over 15 years of marketing and brand experience within industrial sectors, Pamela Edmond brings a unique perspective to B2B channels, communications and customer engagement programmes. Pam began her career in exhibitions, with success in managing construction and safety trade shows in the former Soviet States during the early 1990s. Since then Pam has worked in a variety of roles, including a PR role with the DMA and a category management role with Australia’s leading industrial goods distributor and the country’s largest retailer, Wesfarmers. A key part of her career spans 8 years with the former BOC Group in a variety of roles and in different geographies. Pam was therefore instrumental in the creation of The Linde Group, after the BOC acquisition, where she was able to leverage her natural communications style, a passion for B2B brand value and her understanding of both local and globalised industrial and engineering verticals. Today Pam is a freelance consultant working with a variety of clients on brand development, channel marketing and procurement best practice in communications disciplines.