Author

About Ian Moore

Ian is the not-very-well-known founder of Blue-Chip Marketing (1990), having previously worked for various 'blue-chip' sales and marketing firms (like Cadbury and Lloyds). Forming his own company enabled him to give himself the title of Creative Director, and he still works in this role today for Blue-Chip's 80-plus-award-winning Edinburgh operation. In 2005 he wrote 'Does Your Marketing Sell?' (available from Amazon, all good bookshops, or from www.newaida.com - Ian's training website, based on his newaida model). This has led to him lecturing and training in many corners of the globe, some more obscure than others. Suffice it to say, his book has not only been published in Russian and Chinese, but also in Latvian. Based in Edinburgh, Ian has remained loyal to Leicester City, and in consequence spends a lot of time going birdwatching instead of to football matches. He was the first British twitcher in history to spot a Zitting Cisticola on our shores.