by
Lisa Thomas
08 Oct 2008 5:53 PM
I was reading a comedic take on the credit crunch the other day, which began, “Everyone needs to shut it right now because they are making everything worse, according to a new report.” As I write this blog, the BBC’s business editor is being lambasted...
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by
Simon Kershaw, TDA
08 Oct 2008 10:38 AM
The academic year has just kicked off. What should the bright-eyed marketers of the future be learning about, today? Here’s a thought: in the epoch of all things digi, how about we go analogue? To be a decent marketer, you must have a profound understanding...
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by
Charles Ping
07 Oct 2008 2:22 PM
An interesting aticle on The Register this morning highlights the fact that even a data literate DM'er like myself has to aknowledge the power of brands. The idea that a sales model driven via an intermediary should be sucessful runs counter to much...
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