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Woolworths, Dixons – can big brands really live on in ‘Internet heaven’?

by Mark Tomkins, TDA 04 Nov 2009 10:00 AM
Should dying brands simply be left to expire in peace? Is it prolonging the agony to keep them on ‘life support’ in some vapid online guise? Obviously Dixons has pulled off a comeback with their controversial John Lewis baiting camaign and Woollies have...
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Charities are still getting it wrong at Christmas

by CHRIS BARRACLOUGH 03 Nov 2009 2:06 PM
It's time for Christmas Charity appeals. I had 2 today. One from Children with Leukaemia, the other from Shelter. The former has sent me a book of raffle tickets with a Jaguar X-Type as prize. Very little in there about Leukaemia. In fact, they give...
2
 

What’s your poison?

by Mark Tomkins, TDA 22 Oct 2009 10:07 AM
For malicious virus writers it’s virtually anything that’s breaking news. Most recently it’s been Google search results for the hype-rumoured death of rapper Kanye West and the managerial status of Harry Redknapp at Spurs, but in the past we’ve seen everyone...
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Any creative team without a good writer is seriously missing out

There are creative teams coming out of college not knowing who's the writer and who's the art director. Fine up to a point. Why make a distinction when the best answer is a great idea that can come from either or both? Unfortunately, it's...
11
 

Could the new Dixons campaign rank amongst the worst advertising ever?

If you've not seen the new Dixons ad it simply says "Step into middle England's best loved department store, stroll through haberdashery to the audio visual department where an awfully well brought up young man will bend over backwards to...
11
 

Have you been involved in a 'fixed' pitch?

By 'fixed' I mean the result clearly having being decided before all or some of the participants had presented. Unsurprisingly you will never hear anyone admitting to this, either on the agency or the client side. But I bet most of you recognise...
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