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MOST RECENT

Who do you trust?

by Lisa Thomas 08 Oct 2008 5:53 PM
I was reading a comedic take on the credit crunch the other day, which began, “Everyone needs to shut it right now because they are making everything worse, according to a new report.” As I write this blog, the BBC’s business editor is being lambasted...
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In the digital age, what should we teach marketing undergrads?

by Simon Kershaw, TDA 08 Oct 2008 10:38 AM
The academic year has just kicked off. What should the bright-eyed marketers of the future be learning about, today? Here’s a thought: in the epoch of all things digi, how about we go analogue? To be a decent marketer, you must have a profound understanding...
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What goes around.....

by Charles Ping 07 Oct 2008 2:22 PM
An interesting aticle on The Register this morning highlights the fact that even a data literate DM'er like myself has to aknowledge the power of brands. The idea that a sales model driven via an intermediary should be sucessful runs counter to much...
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MOST DISCUSSED

Is meta-data the last planning application in digital?

An important distinction for un-initiated: this is not about meta-tags and search engine optimisation. It is about marking (oh, well, tagging, then...) content on the site (and its accompanying search and browse functionalities) so it makes sense to visitors...
 

How would you know that your email is open?

The effect of 'preview panes' on email reporting figures One of the misteries of the current email marketing - that a client asked me about recently - is how come the opening rates are falling when almost everybody uses a 'preview pane'...
 

Widgets will replace email as a marketing tool in 5 years

Here's my neck on a chopping board: I think that widgest are going to be for online marketing what SMS was for mobile - a distruptive technology that will change the way we do things, quite unexpectedly. I believe that widgets will replace email as...