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Author	Blogs	Recent Blogs
Alan Mitchell	Reinventing marketing (41 posts)	re: Are you a faux marketer? HI Tod, I don''t think it's just a bad hair day. What I'm suggesting is that there are many concepts... 19 Nov 2009 Replies 2 Are you a faux marketer? The quest for brand or customer ‘loyalty’ is one of a number of examples of what we could call faux marketing... 19 Nov 2009 Replies 2 re: Building our own Berlin Walls Hi Mark, Thanks for your interesting comments. I think there are clearly brand preferences in the car... 16 Nov 2009 Replies 4 Building our own Berlin Walls I did a talk to the CEOs of major car company’s dealerships last week. Not sure if it went down too well... 16 Nov 2009 Replies 4 The new rules of customer data Last night, eloquently supported by my colleague William Heath, I gave a master class on Volunteered... 11 Nov 2009 Replies 1
Ed Kemp	Ed Kemp on Sports Marketing (106 posts)	Ludicrous media hysteria follows 'Le hand of Frog' What happened to Ireland on Wednesday was hard to watch. But the reaction by the players, fans and media... 20 Nov 2009 Replies 4 Getting the best view in the house It’s happened to us all. You walk out into the stadium - the pitch before you, the players warming up... 18 Nov 2009 Replies 1 Mixed report from Twickenham: England & O2 have an off day, Nike raise a smile, while Investec's sponsorship activation is just odd The less said about England performance against Argentina on Saturday the better. So moving on... I have... 16 Nov 2009 Replies 4 re: Anyone that has played 'Super Punch-Out' on the Super NES knows Haye put on a boxing masterclass Valuev's entry was absurd. He should've come in to some heavy metal music or something. That German band... 09 Nov 2009 Replies 4 Anyone that has played 'Super Punch-Out' on the Super NES knows Haye put on a boxing masterclass As a boy one of my favourite video games was Super Punch-Out - still the best boxing game ever made in... 09 Nov 2009 Replies 4
Gemma Charles	Gemma Charles' Green Blog (27 posts) Party Time (10 posts)	DECC in the dock I see there have been a number of complaints to the Advertising Standards Authority over the government... 26 Oct 2009 Replies 2 Public musings on Tesco's Bogof plan It’s always interesting to find out what real people think of green marketing initiatives. The London... 21 Oct 2009 Replies 0 A changing climate for the ASA So the Department of Energy and Climate Change has launched its first ad campaign. Here's my story... 13 Oct 2009 Replies 0 Tap water takes the fight to the capital Evian, Vittel and Volvic beware. In an earlier blog I wrote about how Australian town Bundanoon had banned... 05 Oct 2009 Replies 1 Vote Conservative, but not before you've shopped around a bit Greetings dear readers. I'm now in Manchester for the Tory party conference after experiencing the... 04 Oct 2009 Replies 4
John Billett	Billett on Media Madness (32 posts)	Advertisers can be taken for a media agency ride Never until now have I been part of a review team for an advertiser on media agency terms of business... 07 Apr 2009 Replies 0 Integrated marketing communications doesn't happen - even when you own the companies I'd presented my paper to the 4th German Media Day in Munich - 10 days ago - ‘Trends in Worldwide... 16 Mar 2009 Replies 0 Media clout & cheap media buys don't fit. Even the large media buyers agree Years of UK media evaluation for the widest possible range of advertisers, proved that large media budgets... 05 Mar 2009 Replies 0 How to bankrupt your agency in one simple step General Motors in the US, but probably soon in the UK also, is one of several major marketers that are... 24 Feb 2009 Replies 1 Beating the average - a suicide note Among the few certainties in life is that ‘50% are worse than average'. One major media agency group... 11 Feb 2009 Replies 2
Mark Ritson	Ritson on Brand (52 posts)	Phelps will not go to pot Open the big book of celebrity endorsement scandals, it's time to make another entry. Swimming star... 13 Feb 2009 Replies 0 Behave like a rat and prosper I have just started working with a new client and we have just completed the Day One briefing. This is... 18 Apr 2008 Replies 0 No miniskirts? But hotpants were OK... It was a blazing hot day when 23-year-old student and part-time waitress Kyla Ebbert left her San Diego... 25 Sep 2007 Replies 1 Northern Rock has eroded its equity It's A Wonderful Life is one of the greatest movies ever made. In a pivotal scene, the hero George... 18 Sep 2007 Replies 2 Simple, a bit sloppy, but not stupid If you are a good marketer you've already heard of the Net Promoter Score (NPS). If you are a very... 04 Sep 2007 Replies 3

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