Alan Mitchell
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The Attention Economy?
I’ve just been revisiting a debate which flared up a couple of years ago and which seems to be returning...
30 Oct 2009
Replies 0
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Have you got a VPI strategy?
From what I can see, CRM can never deliver its hoped-for benefits because of a series of intrinsic, structural...
23 Oct 2009
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Marketing's missing metric 2
Marketing’s situation with metrics has an analogy with the metrics turmoil currently embroiling physics...
19 Oct 2009
Replies 2
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The metrics muddle
Commenting on my last post on ‘stimulus-response’ Andrew Weir says: “In my humble view marketing should...
13 Oct 2009
Replies 2
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How wrong can we get?
OK. This is a real biggie. It’s about an error – a misperception – that pervades everything marketers...
09 Oct 2009
Replies 3
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Ed Kemp
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re: The Emperor wants to conquer outer space, Yoda wants to explore inner space and Danny Dyer just wants to be in the papers
You should also invite Susan Boyle, Ben Shepherd, any footballer you can find, Brian Ashton and Iain...
04 Nov 2009
Replies 11
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I know where I'll be next St George's Day (or at least the day after)
St George’s Day has taken on a depressingly repetitive pattern. Each year, almost everyone I know is...
03 Nov 2009
Replies 2
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re: Stephen Fry and Twitter deserve each other
All sounds completely tedious and pointless. Twitter, I mean, Jez - not your blog... Your blog is uber...
02 Nov 2009
Replies 12
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re: Thierry Henry is world's best, says Castrol Performance Index. But is football that measurable?
Again, I think it just shows how hopeless the Bundesliga is... Toni wouldn't last 5 mins in the Premier...
02 Nov 2009
Replies 4
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re: Thierry Henry is world's best, says Castrol Performance Index. But is football that measurable?
To be fair to King, he is amazingly good given that he trains as much as your average parks player. I...
02 Nov 2009
Replies 4
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Gemma Charles
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John Billett
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Mark Ritson
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