
Alan Mitchell
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re: Are you a faux marketer?
HI Tod, I don''t think it's just a bad hair day. What I'm suggesting is that there are many concepts...
19 Nov 2009
Replies 2
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Are you a faux marketer?
The quest for brand or customer ‘loyalty’ is one of a number of examples of what we could call faux marketing...
19 Nov 2009
Replies 2
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re: Building our own Berlin Walls
Hi Mark, Thanks for your interesting comments. I think there are clearly brand preferences in the car...
16 Nov 2009
Replies 4
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Building our own Berlin Walls
I did a talk to the CEOs of major car company’s dealerships last week. Not sure if it went down too well...
16 Nov 2009
Replies 4
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The new rules of customer data
Last night, eloquently supported by my colleague William Heath, I gave a master class on Volunteered...
11 Nov 2009
Replies 1
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Ed Kemp
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Gemma Charles
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John Billett
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Mark Ritson
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