Hi
I am a college student currently studying British television advertising for A-level media studies.
I am looking to base my research on opinions and evidence that suggest whether advertising has become more offensive, or whether we seem to live in a country where political correctness has taken over and people take offence more easily; perhaps because of the media blowing things out of proportion?
I have already done some research on the regulations of the ASA, and am trying to bear in mind that to some extent the rules are stricter now than before on what can be produced, e.g. regarding alcohol, tobacco and children within advertising.
There seem to have been many stereotypical, sexist adverts in the 1950s-70s, yet now we a have great deal more adverts complained about, for what seem to many to be very mildly politically incorrect, if at all. One that springs to mind is DDB's Volkswagon Polo advert with the shivering dog. There was no cruelty in production but was it rightly banned?
On the other hand there are those who believe that much of today's advertising has become tasteless, and that politically incorrect adverts of earlier years simply reflected the society, doing so with both class and taste.
Any opinions, figures or other examples you have would be greatly appreciated, I am looking for these to quote in my exam.
Feel free to contact me at zero-uk@hotmail.co.uk
Many thanks, Chris.
P.S. I understand there was a very similar thread to this earlier, which is why I chose to comment on this forum. I felt it would be better to create a new thread rather than leave a comment on the earlier one however so it wouldn't be seen as a thread hijack.
