Did Gorilla Ad Work?

 Yes I think they have sufficient levels of cocoa to be classed as legitimate chocolate, that or they are not called chocolate and given some random name.

 I didnt realise I knew so much about something that I rarely eat...! I need to get out more

 I think you do :).  However, I am impressed how much you know about chocolate.  After all the information you gave us here, I don't think that I will eat as much chocolate as I used to ... :)

Might get some chocolate from Europe!

I've just seen a further decline in CDM sales

 Where di you see that? I would like to have a look myself.

 Thanks

 Supposition based on our discussion ;) (subtle quip)

 Fair enough.  I've already seen how much you know about chocolate so I won't doubt anything you say :).

 I bought some chocolate last night - decided to go with galaxy.  When I looked at the ingredients I was proven that you were right, not much cocoa but still more than in Milk Dairy ones ;)

 So what do you think CDM's point of difference will be apart from heritage, to help them maintain their market share over the next few years?

 The only way to keep their market share is to keep focusing on the brand rather the product.  After all, even though the cocoa contents in their chocolate is low, it does taste good and consumers like it.  Therefore, I do not think that they are in a big danger.