I think the CEO of Nike Worldwide should be forced to explain to the public, police forces & governments, and maybe it's shareholders (if at all interested) what the creative "rationale" behind the naming is supposed to be, other than the obvious. If a naming &/or ad agency is involved, perhaps they should be invited to attend the next major industry conference to shed a little light on our darkness. Finally, maybe a little donation to Victim Support, roughly approximate to the level of profit it has made from selling such articles, would be appropriate. Besides which, I thought 'incitement to violence' was supposed to be a crime in this country?
