Vodafone has been named the most powerful British brand for the third year in a row, while Google takes top spot in the global rankings, according to Millward Brown's annual survey of brands.

Do you agree or do you have your own favourite brands you like to champion?

Global brands - I like Apple. Even though all the gadgets seem to fall apart within a year - I still love them! I've been brainwashed by the marketing... Oh well. Things happen.

PG Tips, I can't imagine my life without them, pathetic but true. Are they Global?? They should be.

Apple is pretty much the coolest shiniest brand in there but more interestingly what did Starbucks manage to do wrong? Millward Brown has marked their brand value down by a quarter - did Starbucks mix up their skinny eggnog chai latte order?

They stopped listening to consumers and were overtaken by new entrants - some doing it cheaper and most doing it better..

It's hard to look beyond Apple but for me LG are slowly building momentum.  What about Facebook!?

Not the biggest, but definitely my favourite, it has to be Lush! Their ethics appear to be backed up by real actions, (like biodegradeable packaging in the way of popcorn!), their products actually do what they say they will do and they smell good too!

Not the biggest and never will be, but a very likeable brand by all accounts.

Innocent - brilliant branding - they've got me spending £3 for squashed fruit for flips sake! :)

Vodafone are a great brand, but I like the Innocent suggestion - a product which costs nothing to make and through the clever branding of a tidy concept they have massively increased the value of their product in the consumer's eye (both male and female).

GU desserts are pretty cool, massively overpriced but the branding works.

I really like Iceland with their Kerry Katona adverts - would I take her advice on raising a family? Great message! Morrisons have delivered a far more convincing brand over the last year.

Roomzzz is also a good but fairly small brand.

The problem with British brands is most of the good ones are no longer British. Companies like M&S are delivering lots of impactful messages in the little pool that is Britain but very few of our home made companies are innovating like American technological companies or German and Japanese car manufacturers.

This makes it nigh on impossible to impact on a global level.

 

I'm a fan of amazon

There are a few but for me, although considered to be MOR, the one that delivers again and again without pretention is M&S; for its food, hosiery, customer service and bureau de change.

Green & Blacks too, for drawing me in where no other choc has. Tropicana, for being the only OJ I can have without 'acid throat'. Away from food, Amazon, for truly understanding 'data'.

For the UK I really like what Leon is doing. They are distinctive and are using their restaurants to tell a story.

My favourite brands are Apple ( I love my Ipod touch, and they are really innovative) and Sony as they represent good quality.

 Honda for me.

The driving experience is great and I think that their adverts are brilliantly executed.

Hello everyone hope you all had a great Christmas, I am going to have to agree with those who chose Apple, because they are always one step ahead of others in innovative technology in my opinion. VW are also another one of my favourite brands as so far I have not been let down by both.I love my iTouch and VW poloEnjoy the rest of your Boxing (Detoxing) Day!!!