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Cut spend, damage brand?
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Cut spend, damage brand?
Last post 18 Mar 2008 12:31 PM by
Jeremy Lee
. 1 reply.
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18 Mar 2008 9:20 AM
brandrepublic.com
Joined on 03 Jun 2008
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Cut spend, damage brand?
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In light of the new
IPA study
, how easy is it to convince finance directors not to reduce marketing budgets in times of economic uncertainty?
18 Mar 2008 12:31 PM
In reply to
Jeremy Lee
Joined on 03 Jun 2008
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1,153
RE: Cut spend, damage brand?
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Do the words of Mandy Rice-Davies spring to anyone else's mind?
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