What's your verdict on Airport Trucks?

Shi*te, the worst advert i've seen in years!

Look at you, you're all the puppets of the master plan, it's a WOM strategy, positive or negative, who cares.

Dance for Fallon guys, dance for them

I don't dance.

But I am enjoying Derek's purple prose. 

You are the diva of dancers

 

Don't know about that, but I made it into the Holy Pages of Campaign today; one fewer of life's ambitions to chase...

What does seem to have happened though is that the BACC has had a go and the TV edit we're all seeing has been castrated of any excitment. They now need to get an online version knocking around quick which was the original edit

Completely underwhelmed.

My humble opinion. The Gorilla advert worked because it was unexpected and original (and Phil Collins is the friend of everyone's Mum and Dad).

 This advert whilst visually beautiful and audio inspired fails to deliver the brand message and differentiation in a packed market place Cadbury's were attempting to achieve.

 In short it would be original and impactful if it was not for its predecessor, unfortunately it is now watered down by being a bit of a gimmic.

 A vicitm of its own success -

Here's a thought: Stoats & weasels driving the trucks. Juan can have that one for his bottom drawer.

I'd love to race a stoat in a painted truck

will this do:

 

http://www.youtube.com/watch?v=viuzv8o5Iv0 

I can safely say that THAT is the coolest thing I've seen all week...and I see lots of cool stuff

was going really well until the bags started dropping off the truck then I thought its an ad for T5 - Oh dear oh dear

i needed to watch gorilla again.

i only needed to see trucks once.