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ZenithOptimedia wins Mars-Wrigley £80 million media buying

Last post 09 Nov 2009 10:37 AM by Mark Palmer. 3 replies.
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  • 06 Nov 2009 6:02 PM

    ZenithOptimedia wins Mars-Wrigley £80 million media buying

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    LONDON - Publicis Groupe's ZenithOptimedia has won the £80 million consolidated media buying account for Mars-Wrigley.

    Read: ZenithOptimedia wins Mars-Wrigley £80 million media buying.

  • 06 Nov 2009 6:02 PM
    In reply to

    RE: ZenithOptimedia wins Mars-Wrigley £80 million media buying

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    Well, this isn't really true is it?! Zenith have only won the Wrigley's buying outside of digital, so not a massive loss for Mediacom! A three month review, and this was all that changed? I wouldn't be surprised if there was another review in 9months...watch this space.

  • 06 Nov 2009 6:09 PM
    In reply to

    RE: ZenithOptimedia wins Mars-Wrigley £80 million media buying

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    A fair point Dave - the headline could just as easily read Zenith wins £10m Wrigley buying business, but I guess the point is they had a lot to lose so they did win a contested consolidated account worth in the region of £80m billings.

  • 09 Nov 2009 10:37 AM
    In reply to

    RE: ZenithOptimedia wins Mars-Wrigley £80 million media buying

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    Headline should have read. " More free confectionary in Zenith Optimedia reception and meeting rooms"
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