Agency bosses too old and change resistant, claims Sorrell

NEW YORK - WPP chief executive Sir Martin Sorrell claims that brands are not spending enough online because the people who run their agencies are too old and resistant to change.

Read: Agency bosses too old and change resistant, claims Sorrell.

Sorrell has a crack at his competitors, but not advertisers. Pretty poor. Digital was always going to be the dominant medium from the off and everyone on all sides needs keeping upto date, but also the fact that it has so many facets will always make it slightly bewildering to many. Advertisers and Agencies just need good managers who respect and treat it like any other media, and people should not go down the route of blame, but just educate over and over.

Anyway, no chance of our Chairman being drawn into Sorrell's line of sight, he runs a team of superheroes when it comes to championing new media. http://www.spaceandtime.eu.com/who-we-are/who-are-we.html

A fair comment aimed at the established operators in the market. However, the article fails to give credit to smaller, younger and dynamic operators who have successfully embraced online and how to integrate this channel with traditional offline media.

A lot of fuzz about nothing. The question is what Sorrell wants to achieve by this kind of speech. I think he is creating a false debate to confuse his clients so they will ask him what to do. It's an old way to make business and it is not very smart. Mark Anthierens, Chief Editor PUB magazine, Belgium, www.pub.be

Very true - and the majority of the agency people who want to travel the world and play out their careers are actually sitting in his WPP agencies... He should take a big lesson from the small and very dynamic outfits around the globe who not only deliver excellent creative, but also profit.