Sony is launching 'make.believe', a global brand initiative created by 180 Los Angeles, which seeks to merge the brand's entertainment and electronics divisions for the first time in the company's history.Read: Sony 'make.believe' by 180 Los Angeles.
Murro is a good director, but this ad suffers from having to do too much. The "make.believe" positioning is weak compared to "like.no.other", too.
