I am really intrigued by this; it feels like M&S have done the retail equivalent of breaking down the Berlin Wall, after so many years of keeping brands out. I would be really interested to know how many people really do their weekly shop at an M&S food hall - my perception is that it's more of an 'occasion / treat' experience for food. Is bringing in KitKats and Marmite really going to make people switch their weekly shop to M&S, or to buy online from a M&S food delivery service? Or is the aim to increase the value of a basket? Also, is M&S the 'UK's leading quality food retailer' - personally I would give that title to Waitrose.
If they are bringing down the barriers in their food halls, are we likely to see a similar occurence in their other departments - that really would be interesting.
So, I have lots of questions and no answers..... can anyone else shed any light?
