Sandwich chain Pret a Manger is under fire over
its food labelling stance for the second time in a week, this time
because it labels sandwiches made with chicken shipped in from Brazil
as "fresh".
Should it change its marketing strategy to be more honest about where its food comes from? Tell us what you think we will include the results in a weekly BR news story including the best comments from the forums and from Twitter.
BR Ballot - Should Pret a Manger change its marketing strategy to be more honest about where its food comes from?
Pret needs to completely revamp its packaging & food labelling (25%)
Pret needs a whole new marketing campaign to restore its image (40%)
Things are fine, keep it as it is, this will blow over in a week (35%)
