Hi Everyone,
I'm currently in the process of pieceing together a research project for my final year as a Advertising student.
The Subject im looking at, although quite vague at this early stage is Consumer Online experience versus In-store Experience, and how e-commerce brands can use Emotion online as a technique to compete with stores and create customer loyalty to their online brands.
I was just wondering what everybodies thoughts were on this and who they consider to bethe current brands that are failing to offer more to the consumer other than just an online catalogue to just drive sales.
Any help or thoughts will be appreciated!
Thanks
Ricky
