Hi, I am currently undertaking my Dissertation for my BA Hons Degree in Business Management. The topic for my research is Marketing during a recession, can budgets survive. What I am trying to research is - during a recession we hear that many companies cut their marketing spend and budgets, but if marketing works and improves profits, surely companies should increase their spend and maintain their budgets. Does anyone have any thoughts on this, has your company cut their marketing budgets or spend and if so what was the reasons given.
