Does anyone agree with me that the recent Drug driving ad is genius?
In my opinion it works on two levels it hits home to parents (in particular) that persons on Ecstasy have enlarged pupils and most importantly it aids the police.
Anyone now driving a vehicle under the influence will either look away from any police car as not to show thier pupils are enlarged thus giving the police a clear indication to pull them over. alternitavely it will make the driver drive in an abnormal way, they will not want the police to pull them because it is clear the police have a way of telling that someone is under the influence.
