I think it is a symptom of the state of ITV- and most TV channels.
They say that advertising is deserting TV and moving to the net. They say that TV advertising isn't working.
With ads like these, I can see why.
TV advertising is the best and most powerful medium WHEN USED WELL, because it has sound and vision together in an engaging and entertaining way. In days of yore, you looked forward to the John Smiths TVCMs, the Olympus, Hovis, Cinzano, Parker Pens, etc because they were invariably better than the show that they were in.
These Kingsmill TVCMs are SO bad, they make me switch over and check out TANK OVERHAUL, HOW THINGS WORK even the JEREMY KYLE show- anything- so long as I don't have to watch them.
