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Does the music make the ad or does the ad make the music?

Last post 07 Sep 2009 6:11 PM by sue turner. 1 reply.
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  • 28 Aug 2009 3:07 PM

    Does the music make the ad or does the ad make the music?

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    Apple iPod ads always used trendy, cool music in there TV ads but does the product enhance the songs status or does the uber cool music make the product sell?

     I am a student from Glasgow about to start my final years dissertation about this and and feedback, thought or opinions on the subject would be appreciated :)

     

    Ali

  • 07 Sep 2009 6:11 PM
    In reply to

    Re: Does the music make the ad or does the ad make the music?

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     Interesting. I created a new post about my favourite ad just before I saw this. It's what got me interested in advertising and the music has never left my head in the 39 years since I first saw it. Does IT make the ad? In this case I think it's 50-50 - although it's so fecking good. Sound is one of the most powerful senses in the brand canon. Hear it. 'See it'. 'Feel it'. But sometimes, someone, achieves a perfect-fit and measuring the respective contributions of sound, image and words is near-on impossible. It just works. I think that my favourite ad is an example of that rare synergy. See it at:

    http://www.youtube.com/watch?v=jMqAN0748zQ

    The comments on this ad will, I think, provide you with some interesting leads and ideas.


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