Hi Guys,
Just thought i'd pick your brains about 'what makes a good DR creative'. I'm currently doing some research which would be interesting to share with you, but i'm looking for any opinions and ideas or research you have on 'good DR creatives'.
From things like the creative call to action, to the ad format size, does anyone know how cultural and regional differences affect the approach to display advertising? How about colour? Is it true that you should always optimize your ad from left to right to go with eye-tracking? How important is the strength of the brand in generating a DR response?
I thnk this is all information we need to consider so it'd be great if anyone has something to share.
Feel free to follow me on Twitter (chrisyew)
Cheers,
Chris
