We've just completed a project taking Bench Clothing to a new level of music involvement. We found a relevant band and actually worked with them and Bench to create a new video. It beat simply throwing money at a festival, the client loved it, the band didn't feel like total sell outs because we didn't emblaze their foreheads with BENCH and consumer feedback has been fantastic.
Okay, totally smug but this is the first time we've done it - just wondered if there are other more innovative ways to connect fashion with music as almost every fashion brand wants to do this!
www.benchlive.co.uk
