Online Advertising

Clued up on online?

Olivia Lowe — Mon, 05 Oct 2009 13:43:21 GMT

Hi,

As i progress Im looking to learn more of the terms/phrases of online marketing.. Are there any good sites, further forums, books etc that you would recommend?

Thank you,

Olivia

Wifi hits the dashboard....

Ross Hemsworth — Tue, 19 May 2009 12:06:05 GMT

From American online news supplier Inside Radio

"Radio’s reign as king of in-car listening may not be over, but there’s a new threat on the horizon. Autonet Mobile has begun selling Wi-Fi for the car at more than 3,300 stores nationwide, including Best Buy."

We have also heard on the grapevine that Apple are introducing an application for their I-Phone product which will allow people to listen to online radio direct via their car stereos from July of this year.

The growth of online listening continues.

Ross Hemsworth
Glastonbury Radio

Press Release - Online radio station offers FREE ADVERTISING!

Ross Hemsworth — Tue, 12 May 2009 10:26:36 GMT

Online radio network offer FREE advertising to major agencies and companies!

Glastonbury Radio is offering FREE advertising to blue chip companies to show the worth of advertise with an interactive online radio audience...

Glastonbury International Radio

FOR IMMEDIATE RELEASE

PRLog (Press Release) – May 11, 2009 – Glastonbury Radio has today launched an FREE ADVERTISING offer to entice the big ad agencies to bring their clients to online digital radio and see the worth of "an audience surfing the web whilst listening with a credit card in their hands"

Managing Director Ross Hemsworth said today "until now, advertisers and agencies have seen radio mainly as a brand awareness tool rather than a producer of actual sales as FM stations are often listened to whilst people are on the move. However with online radio our listeners are surfing the web with their credit cards in their hands and are capable of an immediate purchase if the ad is enticing enough"

The new "FREE" deal means that bigger blue chip companies can get a month's free advertising to test the marketplace before committing any budget, such is the belief of Glastonbury Radio! It is certainly a ground-breaking wya of showing how good the product is!

Glastonbury Radio broadcasts to a large global audience from professional studios in Glastonbury Town Centre and have former Radio One presenter Paul Burnett amongst their presentation team as well as being a shareholder in the company.

Ross continued "many companies are now advertising online with some success, but they still think of online radio networks as 'bedroom DJ's' whereas many are now extremely professional with a loyal following. Also, we have an interaction rate of 1 in 5, unlike FM who have an interaction rate more like 1 in 100!"

We are entering a new era of broadcasting and online digital radio is the future. We hope that this offer will bring the bigger companies to the many online radio networks that are now available to the world audience.

Digital Marketing - the growing need of the hour

marketingimpactzone zone — Thu, 23 Apr 2009 10:49:51 GMT

Digital marketing is the latest buzzword. However, it often leaves one wondering what it is all about. More significantly, there is much confusion over how effective and useful it really is. Let’s face it; with the Internet emerging as the all-new and most efficient marketplace for the 21^st century, the need for suitable marketing strategies (read digital marketing strategies) has never been felt more strongly as now.

Simply put, digital marketing is clearly the most sensible choice when one is faced with the challenge of reaching out on a global scale within the shortest possible time and also in a cost-effective manner. With such measures as search engine optimization (SEO), PPC (Pay per Click) advertising, social media marketing, blog marketing and many more, digital marketing can truly work wonders in ensuring the success of your online venture.

For more information on digital marketing please visit marketingimpactzone.com

Best online places to advertise sustainable marketing procurement services???

riz tarer — Mon, 10 Nov 2008 12:41:29 GMT

Hi Guys,

I am launching a new service soon, which engages marketing and procurement teams.. just wondering what are the specialist sites to advertise to use for advertising my new service.. so far I have places like BPMA, Procurement Leaders, Real Business..

Any help is always appreciated:)

Just Ch!ll..

Can internet adspend weather the economic downturn?

Forum Admin — Tue, 07 Oct 2008 08:12:27 GMT

A new study, from the IAB and PricewaterhouseCoopers, suggests internet adspend is propping up the decline of traditional media such as press display and TV.

Yet, just yesterday Ebay axed 10% of its workforce.

Will UK internet adspend continue to experience growth despite the economic downturn? What will drive internet adspend?

[Poll]

Is the Competition Commission right to axe Kangaroo?

Forum Admin — Wed, 04 Feb 2009 10:53:14 GMT

The CC has controversially axed Kangaroo, citing concerns terrestrial broadcasters would have an unfair advantage in the video-on-demand market.

Have they made the right decision?

[Poll]

Does Labour's latest ad campaign patronise voters?

Forum Admin — Thu, 08 Jan 2009 12:08:10 GMT

The Labour Party has launched an online campaign attacking the Conservative Party, in which David Cameron and his shadow cabinet are mocked by text speak in a fake webchat.

But is the tone of the campaign an insult to the intelligence of voters? A majority of Brand Republic community members have labelled the creative condescending and immature. Cast your vote in our poll...
[Poll]

Has the Internet Watch Foundation gone too far?

Forum Admin — Tue, 09 Dec 2008 09:11:34 GMT

The Internet Watch Foundation has banned a Wikipedia page, because it features an album cover by a 70s heavy metal band which has a naked child on the front cover.

Does a self-appointed body such as the IWF have the right to censor what we can see on the internet? Are we on the road to Orwellian thought control?
[Poll]

What the hell is Platform A?

Roger OThornhill — Wed, 01 Oct 2008 10:27:30 GMT

A client asked me to explain AOL's Platform A the other day but I was unable to offer a succinct explanation of what it actually is and the benefits. I've done a search in the obvious places but am none the wiser. Can anyone help?