Online Advertising

Online Magazine Ad Outreach

Bryon Fear — Thu, 19 Mar 2009 17:38:16 GMT

I'm the designer of a new online magazine and I'm looking for a little bit of advice.

The magazine is about to launch it's third issue and our figures are extremely healthy and rising but we are still finding it difficult to secure advertising which we need to keep the magazine alive.

Does anyone know of any good ad agencies that work on a commission basis or perhaps there are people out there experienced in sales that would be willing to work for a commission.

The magazine is a culture and arts magazine aimed at the *** and gay readership. It is estimated that in the UK alone, the pink pound is worth 80 billion.

Any advice anyone can offer to help us would be awesome.

Thanks!

Should i start my own company?

Fritz Nadei — Thu, 05 Nov 2009 20:51:32 GMT

Hi there all,

About myself, i'm working at a News channel as the promo director. But i hate my job. They made me hate it. It kills my creativity...they don't even know about my job so when i make something beautiful, they dont even know about it.

So i decided to quit, some time this month. And i decided to work in ad/creative agency... or start my own company..

Right know i can' decide because i don't know too many people in the industry. I have 3-4 people to work with me..and $70.000 to spend.

Or i may need to find a job so that i can know the industry better.

Can you give me some tips & ideas & advices please?

Thanx a lot.

The future of advertising is ONLINE !

SEAN RUTTLEDGE — Thu, 22 Jan 2009 18:36:52 GMT

Discuss.....

Sorry! another student in need of help from the experts of Brand republic!

Ricky_D83 — Sun, 11 Oct 2009 21:25:00 GMT

Hi Everyone,

I'm currently in the process of pieceing together a research project for my final year as a Advertising student.

The Subject im looking at, although quite vague at this early stage is Consumer Online experience versus In-store Experience, and how e-commerce brands can use Emotion online as a technique to compete with stores and create customer loyalty to their online brands.

I was just wondering what everybodies thoughts were on this and who they consider to bethe current brands that are failing to offer more to the consumer other than just an online catalogue to just drive sales.

Any help or thoughts will be appreciated!

Thanks

Ricky

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Just what is the problem with Social Media?

Paul Ashby — Tue, 14 Apr 2009 16:03:32 GMT

Once “The Ad Man” gatecrashes the party and corporate marketers are inevitably a long way down the adoption curve – the kudos rapidly evaporates.
This explains why the assumed valuations of social media companies are often built on greater financial chicanery that Bernie Madoff’s tax return.
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Will people remember my ad?

Paul Collingwood — Mon, 23 Feb 2009 06:31:52 GMT

Can anyone suggest me an idea to make my advertisement eye-catchy?

How to reach market research agencies with online ads

Darko — Wed, 25 Mar 2009 21:19:05 GMT

I am wondering if you have any ideas on which websites would be worth advertising a free service for market research agencies. What are the most popular websites visited by market research professionals?

Geo IP Advertising System

Philip Smith-Lawrence — Tue, 16 Jun 2009 13:45:51 GMT

Can anybody please recommend a Geo IP advertising system that I can look at.

Thanks.

How digital marketing helps converting online visitors into customers?

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Digital marketing is the natural choice in this era of e-commerce. It is an excellent means of reaching out to potential customers on a global scale within the shortest possible time and in a cost-effective manner. Thanks to the availability of a host of excellent and very flexible tools, digital marketing today is more powerful than ever.

Other than OOH (out-of-home), mobile, and Digital TV platforms, the major force to reckon in digital marketing arena is the availability of Internet. Web-based digital marketing steps comprises many small but effective marketing efforts such as forum content marketing, blog marketing, email campaigns, search engine optimization and marketing and social marketing opportunities.

With such powerful constituents, it’s easy to see why internet-based digital marketing is considered to be the key in converting online visitors into paying customers.

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Gredy1985 Gredy1985 — Fri, 05 Jun 2009 02:29:09 GMT

Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";}

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Rokstok.com is finally live!

Andy Moquin — Mon, 01 Jun 2009 05:52:51 GMT

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Getting Started...

Mike Jones — Sat, 14 Mar 2009 09:13:51 GMT

Does anyone have any advice for a small, but well established, company looking to find corporate advertising partners for a genuinely unique new online venture?

I am confident that our project has phenomenal potential, but it's hard to get a foot in the door even to explain the concept to marketing managers of large companies.

Has anyone had to overcome a similar problem in the past? Does anyone have any advice?

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Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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can digital advertising build brands?

kim button — Sun, 12 Apr 2009 19:53:27 GMT

It would be greatly appreciated if anyone with relevant knowlegde and experience, within the advertising/marketing industry, could share their opinions regarding my dissertation question: "can digital advertising build brands?"

The case study I have chosen to focus my research on is the Cadbury gorilla campaign, which I know has mixed reviews. Due to the 'hype' it has received on internet sites such as YouTube, I feel that it is a relevant case study for my dissertation.

Online advertising does have a very big future, but the industry is hung up on the wrong measure.

Karl Havard — Wed, 22 Apr 2009 13:29:08 GMT

With a defacto industry standard click through rate of 0.01%, are online static ad's a waste of time? Or is the industry looking at the wrong measure i.e. click through rates and associated conversions?

Traditionally, online sales have been attributed to a "last click wins" basis. This makes Internet search looks fantastic! But we should keep in mind that before anyone searches online for anything, they have already been influenced by something or a number of things. Search is a conduit. Therefore, what influenced the searcher to enter the "winning" keyword or phrase should be given a much bigger pat on the back for creating the awareness. Chances are the consumer was influenced by a number of things, and will no doubt include the various online ad's served to them.

But because we can't effectively measure the awareness impact of these ad's it leads marketing professionals to believe there must be better ways to attract attention. Enter the rich media/interactive ad's. These provide "TV" quality moving images, designed to attract the eye, and when mousing over they are able to expand and take up more real estate of the page they are being displayed on. The aim is to distract the user and entice them to click through at this point, as click through is the best measure. Right? Actually, it is wrong, and here's why:-

- Ad's are presented in a "push" fashion (behavioural targeting may bring some context)
- The consumer is focused on other areas of the web page
- They are looking for something else other than the content of the ad
- The rich media ad will most likely be a distraction (positive and negative)
- Interactive ad's, which expand out, will most likely be an annoyance especially if the mouse drifts over the ad unintentionally
- The advertiser's brand can be tarnished because of this
- The site where the ad resides will have the main user focus distracted and potentially provide the user with a lower quality experience. Tarnishing the brand that owns the website.

The advancement of technology has provided marketers with the ability to offer "fancy" ad's but most probably to the detriment of the user experience. It can be likened to the old "pop-up" ad's and now "pop under" ad's. How annoying are they?!

So, is a static ad more effective, even though it may not consciously attract the eye? New research, focusing on the subconscious would say they are. Our brains subconsciously "sees" things and these images are filed away waiting to be stimulated or to stimulate brain activity when other associated images/sounds occur. Even though we don't consciously realise, such ad's can genuinely influence consumer actions e.g. Internet Searching.

As an example, take a look at the embedded video. Your task (similar to the web user's focus) is to count how many passes the team in white make to each other. Did you get it right?! If not, watch it again, and again if needs be.

Freelance Graphic Designer in London and Paris

Lucie Lebaz — Thu, 16 Apr 2009 13:46:15 GMT

Freelance Graphic Designer